The Marketing of Wellness 2020

The “Wellness Guru” Paul Zane Piltzer predicted the growth of the wellness industry more than two decades ago.  In 1999 Piltzer’s bestselling book “The Wellness Revolution” made the food and healthcare industries responsible for the fact that more than half of the U.S. population was unhealthy and overweight. It is for this reason Piltzer’s book focused on the then emerging wellness industry, that he said was ready to occupy the next trillion of the economy.

Currently, over one trillion dollars of the United States economy is devoted to the wellness industry. A recent McKinsey research report states that the North American Market for Alternative Medicine alone was 16.4 billion. The report said that 96% of American Adults use the internet to find health information, and a large percentage has become open to alternative medicine and holistic wellness options.

The Onuwon Wellness Group (OWG)” is a strategic marketing and advertising company’ whose focus is to provide natural holistic wellness businesses, practitioners and organizations with creative marketing strategies that will allow them to tap into the growing natural health and wellness industry.

Events like Harlem Holistic Wellness Week (H2W) are strategically structured to provide a marketing platform for Harlem wellness practitioners, businesses and organizations as well as, wellness businesses and organizations in general.

H2W is a seven-day awareness campaign that encourages individuals to explore the many natural wellness programs, activities and products that can improve their health and quality of life naturally. The dates for this year’s 7th annual 2020 Harlem Holistic Wellness Week (H2W) are Saturday April 25th to Saturday May 2nd. 

For the past six years the last Saturday in April and The First Saturday in May (H2W) has provided  a collective marketing opportunity platform for natural wellness businesses and organizations, to promote their goods and services to  individuals seeking to explore natural wellness strategies for improving their quality of life.